I built ROI because I got tired of watching good practices lose money to problems that were completely solvable.
I spent years overseeing RCM teams, and the same problems kept showing up: not enough visibility into the data, no clean way to pull reporting that actually meant something, and processes held together by manual work and headcount instead of systems that actually scaled.
Every time something broke, the answer was more people. More hours. More spreadsheets. Still the denials kept coming, the A/R kept aging, and the reporting kept lagging behind reality.
I kept thinking: the data is there. The patterns are obvious. Why are we throwing people at problems that automation could solve? That question is what eventually led me to build ROI. I wanted to create the tools I wish I'd had: ones that give RCM leaders the visibility, the workflows, and the intelligence to actually get ahead of the problem instead of chasing it.
I built ROI to give every practice access to the same denial intelligence, audit framework, and automation systems that produced those results — without the consultant price tag.
12 years in RCM leadership. Results across 50 facilities and 180 providers.
| $150M+ | $2M+ | $7M+ | 37% | 97% |
| Reimbursement Managed | Net Recoveries Generated | Bad Debt Eliminated | Days in A/R Reduction | Sustained Coding Accuracy |
Not by adding headcount. By fixing the process.
The environment has changed. Practices need a different kind of tool.
Payers are now deploying AI to deny claims in seconds. Denial rates have reached a decade high as a direct result. The practices that recover fastest are the ones with structured intelligence frameworks, not more headcount. That is exactly what ROI was designed to provide.
My Approach
My approach comes down to three things. Automate what you can. Use AI where it actually moves the needle. Build workflows that are smart enough to work without someone babysitting them.
Automate
If a process is manual, repeatable, and rule-based, it should be automated. Manual workflows don't scale, and they introduce errors that cost you revenue. I look for every opportunity to take humans out of the loop where the machine can do it better.
AI
I'm not interested in AI for its own sake. I care about AI that does something useful: catching denial patterns before they become write-offs, surfacing insights buried in data, and flagging claims that need a second look before they go out the door.
Workflow Design
Good workflow design is the difference between a team that's always firefighting and one that's actually in control. I build systems that are easy to manage, easy to understand, and designed to surface problems before they become expensive ones.
Background & Certifications
My background spans Revenue Cycle Management, Product Management, and Healthcare Business Administration. That combination turned out to be exactly right for designing systems and developing revenue cycle workflows and processes that work at scale.
RCM lives at the intersection of clinical operations, financial performance, and technology. Understanding the full complexity of each of those sides is what lets me design solutions that actually fit how practices operate — not just how they look on paper.
My certifications reflect the full scope of the work:
- CSPO — Certified Scrum Product Owner. Systems design and iterative delivery — the foundation for how this platform was built.
- CPC — Certified Professional Coder. Deep fluency in medical coding — the reason the EDI Code Intelligence Lab is built the way it is.
- CPB — Certified Professional Biller. End-to-end billing operations, claim lifecycle, and payer rule intelligence.
- CPPM — Certified Physician Practice Manager. Operational leadership, financial oversight, and the practice-level view that connects every layer of RCM strategy.
Outside of Work
Outside of work, I'm happily married to the love of my life and we have three kids who keep things interesting. I'm a devoted animal lover — we have two lazy cats and one very spoiled dog.
When I'm not thinking about revenue cycles, I'm usually camping, knitting, or in the kitchen. I like things that require patience and attention to detail. Turns out that's useful in RCM too.
Quick Bio
Mindy Corbett · CSPO · CPC · CPB · CPPM
Founder & CEO, Revenue Optimization & Intelligence (ROI)
12 years in RCM leadership. $150M+ in reimbursement portfolios managed across urgent care, multi-site groups, and high-growth platforms. Results include a 37% reduction in Days in A/R (from 45 to 28 days), $7M+ in bad debt eliminated, $2M+ in net recoveries, and 97% coding accuracy validated by Ernst & Young.
Not by adding headcount. By fixing the process.
I built ROI to give every practice access to the same denial intelligence, audit framework, and automation systems that produced those results — without the consultant price tag.
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